Job Opening / Hiring for SEO SEM Specialist

Responsibilities

• Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitor tracking and optimization strategy.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Strategize and implement paid marketing activities on social media platforms like LinkedIn to promote products and services.
• Implement website tracking (Google Tag Manager, Google Analytics, Search Console, etc) for all clients.

Requirements

• Candidates with hands-on experience with managing SEO activities preferably from an agency or B2B SaaS background, and exposure to Google Ads, GA4, Tag Manager and Remarketing will be given priority.
• Proven SEM experience managing PPC campaigns across social media, Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, or Adobe analytics)
• Experience with bid management tools
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Hands-on experience with demand generation activities for B2B companies will be given preference.

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