Job Opening / Hiring for Digital Marketing Analyst

Responsibilities

Assess, clean, merge, and analyze large datasets adhering to standardized data manipulation techniques and methodology by leveraging R, Python and/or Azure ML, GCP, AWS etc Proficiency with statistical analysis tools (e.g. R, Python) and hands on experience in Statistical techniques such as Decision Tree, Logistic and Multiple Regression, and others Selecting features, building, and optimizing classifiers using machine learning techniques Design, Develop and Deploy advanced machine learning and Artificial Intelligence algorithms/predictive models for use in digital marketing Analytical understanding and hands on experience in developing Multi Touch Attribution models, Media Mix Modelling, Basket Analysis etc

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